WESCO STRATEGIC MARKETING
Gain a competitive advantage over the competition with three proven strategies – Digital Signage, Branch Redesign and Text Message marketing.
TriggerPoint Media has been a trusted WESCO partner since 2003. We work with branches to streamline their counter digital signage, text message marketing and branch redesign.
See below for a list of services provided.
Digital Signage
Digital Signage is an engaging and interactive way to promote your products within your space at the point of sale. From digital boards to touch screen kiosks – using these resources turns your counters into an engaging marketplace.
Branch Redesign
Along with various WESCO Branch Management teams, it was determined that an enhanced face-to-face approach would enable each of them to elevate their ability to effectively compete in the markets they serve.
Text Message Marketing
Forget those archaic and often misplaced paper punch cards. Offer SMS “punch card” loyalty rewards to your customers and build loyalty to your brand to keep customers happy and coming back.
Service/Product Reminders
Manage your professional list of subscribers in our contact management module. View the source of all sign-ups, whether they signed up through SMS keyword, web widget, kiosk, or if they were manually added.
Loyalty Rewards
2-way messaging allows existing subscribers to reply to your campaigns, send you text messages, and engage you in 2-way chat. It’s a great way to stay connected and answer any questions your subscribers may have.
Content & Client Access
Send to 1 group or multiple groups at once! Send messages to your customers to announce deals or discounts you want to promote which can bring in massive business.
BRANCH REDESIGN
Along with various WESCO Branch Management teams, it was determined that an enhanced face-to-face approach would enable each of them to elevate their ability to effectively compete in the markets they serve. To be successful, the customer connection strategy must emphasize building stronger customer ties in a way that would increase branch revenue through a better understanding of customer needs, along with compelling demonstrations that addressed those need.
BEFORE
AFTER
DIGITAL SIGNAGE
Digital Signage is an engaging and interactive way to promote your products within your space at the point of sale. It is reported that 63% of consumers are attracted by Digital Signage and it provides a 31.8% increase in overall sales volume generated by digital signage.
WESCO uses Digital Signage at branch locations with:
- Touchscreen linked to WESCO online catalogue.
- WESCO Digital Counter Signage
TEXT MESSAGE MARKETING
Text Marketing is easy. Connect with your customers so you never lose connection in the future. 99% of texts are read – give your customers a reason to put you top of mind.
Use Text Message Marketing for:
- Product Ordering
- Event Announcements
- Promotions
- Reminders
- Chat Messaging
- Bulk Messaging
Communicate when it matters with text (SMS) marketing and Digital Signage.
More questions? Ready to send your first text? Contact us below.
Direct Contact Information: Sonya Gonzalez
sgonzalez@triggerpointmedia.com | 512.381.5555 x 119
6836 Bee Caves Road, Bldg 1, Ste. 201, Austin, Texas 78746