SCENT MARKETING
Research tells us that the sense of smell affects about 75% of our daily emotions. The sense of smell is different from other senses, because it is processed first by the limbic system, the same part of the brain responsible for memory, perceptions and emotions. The other senses are first directed through the analytical part of the brain, before indirectly reaching the emotional sphere.
Researchers and marketers have known for years the emotional impact of scents on our buying behaviors. The use of a quality scent for retail stores has been proven to cause shoppers to browse for longer in retail studies. In addition, ambient scent marketing makes consumers feel they are getting a higher quality product at a better value.
HOW DOES SCENT MARKETING WORK?
OLFACTORY NERVE: The nerve that carries impulses for the sense of smell from the nose to the brain. The olfactory nerve is the first cranial nerve.
Unlike our other senses, scent travels immediately through various parts of your brain instead of being processed centrally first.
Olfactory marketing, one of the most sophisticated techniques, is a stimulation technique capable of transmitting values by taking advantage of our sense of smell, one of the senses with the largest impact on memory
“Ambient scent has the strongest impact in enhancing consumer behavior in terms of cognitive, emotion, evaluation, willingness to return to the store and purchasing intention compared to other atmospheric variables.”
– Global Institute for Research & Education
SCENT MARKETING
INCREASED DWELL TIME
Studies have shown customers stay up to 44% longer in a pleasantly SCENTED space.
BRAND LOYALTY
Certain scent formulas have been proven to create better comprehension, learning, recall, and retrieval of information.
INCREASED RETURN VISITS
More likely to share their experience with friends and colleagues.
CREATE DESIRE
From the aroma of new car leather to coconut oil, we can trigger an innate desire for a variety of products and services.
ELEVATE MOOD
People, who feel good during an experience, create an imprinted memory about that experience.
FREQUENTLY ASKED QUESTIONS
How do I make my entire business smell great?
We have various scent systems that cover different amounts of areas based on square footage and volume. Our scent systems can be connected to your HVAC system. The scent systems are usually mounted on the wall or placed in an accessible area very close to the duct work.
Does the scent machine stay on all day?
It depends. All scent units are different. Some can be pre-programmed to turn on and off automatically to the hours of your choice. Others have to be manually turned ON and OFF.
Do the units have a warranty?
All units have a one-year warranty. After one year, units can be repaired for an additional charge.
Where can I find a list of available scents?
Please contact us, or your sales representative, and we will send you the list of available scents. We have hundreds of options so we are sure you will find the scent needed for your space.
What makes TPM Scent Marketing different from others?
Our units are top-of-the-line scent diffusers that break down aroma oil into micro mist particles using our patented cold air diffusion technology. We work with master perfumers to create unique aroma oils at the highest quality. We take pride in offering the best customer service experience.
How do we determine what machine is needed?
Every location is different. Some are very simple and will not require us to spec out the location. The more complex it is, the more likely it will require a spec out. The most important information we need to provide you a quote is the following:
-What area you want scented? Example- Lobby, Hallways, Trash room, Gym, ETC
-How many HVAC units cover the area(s) you want scented
-What is the square footage of the area(s) you want scented
SET UP AND INSTALL
EASY AS 1-2-3
Selections
Chose one of the three machine options and we will help you identify a sample of scents. You let us know what you prefer for your location.
Install
Insert oil, plug in or use batteries and turn on the machine. We will provide you with recommended locations or your locations will be determined when we spec out the project if needed.
Automated Service
You will never be without scent. Your refills are auto-sent based on usage. Want to change scents? Swap fragrance if desired.
Communicate when it matters with text (SMS) marketing. More questions?
Ready to make your business smell great? Contact us below.
Direct Contact Information: Sonya Gonzalez
sgonzalez@triggerpointmedia.com | 512.381.5555 x 119
202 Lowell Lane South Austin, Texas 78733