The question of whether your marketing is successful (or not) often creates a sense of frustration or heartburn for some regardless of what industry you may find yourself in. The reasoning for this can be debated but one fact is for sure, for many marketers, the pain is real due to the lack of tools to compete in the ever-changing digital landscape which means this – they are always lagging behind the competition.

“If you want to scale up your business or employ more advanced features, you’ll need to invest in premium tools.”  (Forbes 2021)

Companies who place marketing at the forefront of their competitive landscape, most likely do so either due to leadership was first trained in sales which gave them an appreciation for the sales and marketing initiatives, and/or they have been in an industry having to create urgency and value for their offering and did not have the luxury of face-to-face, relationship selling of mandatory products. So, in a time when marketing strategies, technology, and customer engagement is changing fast enough that a two-week vacation puts you behind the eight ball, how can a company that is not a marketing powerhouse ever catch up?

Additionally, TriggerPoint Media gives you the options you need to compete without adding any additional salaries. You can introduce yourself to new customers and have your products seen with a defined digital strategy reaching every possible customer in the area. You can also be the recognized chosen expert in your industry. Here are a few areas that you should be paying attention to that you will receive with TriggerPoint Team.

• Digital Signage with a Monetization Strategy
• Real-Time Analytics for Social Media, Text Messaging and Digital Signage
• Promotional Analysis Starting Day One of Promotion
• Historical 12-month Product Analysis
• 3-Click Promotional Creation Across All Digital Platforms

Unfortunately, the number one reason companies do not have a competitive marketing implementation is normally due to the cost of hiring the talent that is required to make all the pieces work effectively together. According to the work at Glassdoor, the national average for salaries to perform these roles can be quite burdensome, even for larger companies, while still running the risk of hiring, overhead, turnover expense, benefits, and day-to-day management to name a few. 

For less than the cost of hiring one person, the TriggerPoint Team offers a variety of solutions to help you get into the game quickly or up your game in the industry quickly. Whether it is TriggerPoint Media or another marketing solution, make sure you can quickly implement and then evaluate what is working and what is not allowing for a quick change.

Marketing is not only frustrating to see the benefits, but it can also be very costly if not conducted in a manner that generates a positive sales solution or return. And yet, it is becoming more and more imperative for all companies to compete through engaging marketing initiatives to be able to capture more customers but also to keep the current customers.

“51% of consumers make use of mobile devices to identify new brands and items on the market.”

With over 51% of consumers searching on a mobile device to find products or information, it is imperative to have a digital strategy to compete long term, and this goes for the long-standing companies that we have all come to know and love. Because this number continues to be on the rise, it is projected that “more than 90% of marketers plan on investing more in video and mobile this year (2021).”

Our clients are 100% location-centric to their customers, so the digital strategy starts before they ever reach the location, with a strong digital signage strategy within the location and then a solid connection strategy after the interaction to keep yourself and company first in mind while they battle your competitors messaging.

TriggerPoint gives its clients peace of mind, results that can be seen within the first 90-days, and a continued increase in results every month thereafter by providing a talented team of 3 – 5 team members who collaborate, create, manage, and continuously evaluate the results daily. There is no reason to not effectively compete in this day and time.   Book a quick 15-minute call to determine how we might be of help.

As our gift to you, we would like to create and give you three (3) custom graphics for you to use on your social media. We only ask that you schedule a time to talk about the Agency Partner Program before next Friday, July 30th.